Honor Magic7 Pro
Taking the stage at the Mobile World Congress, Honor James Li’s CEO announced the Alpha plan of Honor, aiming to turn the company into a device ecosystem.
This plan begins with “an intelligent phone”, and while this was not on the MWC show, the four building blocks were a removable agent of him, a transfer of the entire ecosystem, deepfake he detection and a new suite suite.
I talked to Luo Wei to Honor, an architect of the image for honor, to find out more about the challenges of modern image days, where image data is processed, and how Honor’s software can affect professional customers and photographers.
History of honor images
Returning to the likes of Honor 6 Plus, honor is heavily based on photographs as a differentiation and an illustration of technical ability. 6 Plus was in the first wave of smartphones featuring a main camera with double lenses, something dere degenerate today, but completely new and first as experimental a decade ago.
Andrew Laxon of CNET in 2014: “Although all three images are all taken from the same single photograph, I have been able to change the focus to display or Lego Milhouse in the background, robot at the front, or keep all the scene parts in focus. It is just a digital effect but will help a background to the background. or food. ”
Then, the push was on the device. With the onset of Suite Aimage, today’s push is on the software
Before we continue to aim, I wanted to ask why the honor bends in the photograph. Should it be more than demonstrate front technology that customers can easily see as “better than last year’s model”?
“I believe registration is essential to everyone,” Wei explains. “What we leave behind in life are these memories, whether joyful or sad. They are evidence of our existence in this insignificant blue planet in our broad universe.”
Honor returns to image software
There comes a time when hardware improvements just can’t offer a significant advantage in a smartphone camera. This is where the software enters, and one of the undisturbed heroes of this approach is the ability to innovate rapidly. Aimage addresses “the inconsistency between the rapid pace of new algorithm development and relatively slower cycles of chip platform products”.
He’s intelligent phones were presented as a concept by Google with Pixel 8 Series and Android 14. Launched at the end of 2023, manufacturers were significantly moved to generating to 2024. Honor is following his confidence in the power of mobile photography using him to offer more access to the photograph.
How can he accurately increase access to a smartphone?
“While intelligent phones have made the photo accessible for all in recent years, some users still hesitate to take pictures or take their photos. I believe this is largely due to their concerns about their photography skills, and hopefully he can address this issue.”
Honor the image of the device or in the cloud
Of course, image processing on smartphones is not a new feature. The latest increase in machinery learning and nervous interconnection has been used by Nvidia, ARM and Apple likes as “specially designed for relevant manufacturer platforms”. (Morikawa, C., Kobayashi, M., Satoh, M. et al. Image processing and video on mobile devices. ”). It is another tool, a powerful tool, sitting in relation to the current code.
One of the main changes is that image processing it can occur in cloud and device; The former uses more processing power, allowing the safety and speed of data. How did you honor those two approaches to Aimage?
“Our local model is 3B, and it is not just a distilled and quantized version of the Cloud model. At least, it is not a subgroup of our current commercial cloud model. It is specially trained for portraits processing and is specifically optimized to accommodate the SOC platform frame.”
The cloud -based component is, widely speaking, divided into two, as Wei explains: “The first method includes image processing using models on the device first, then loading JPG to the Cloud -based generative models processing; the other is a complete flow from the bottom to the end of the camera.
Access of honor image to professionals and customers
Including raw points to honor by seeking to attract professionals on her intelligent phones, perhaps as the second camera that many hold instead of a compact apparatus. The image of a professional photographer remains one by one a SLR camera with different lenses, turning off until the photographer stops and sit without movement for a minute. Does what Aimage offers?
“We want to provide them with the highest performance camera that is also more convenient to operate and offers complete control. Professional photographers need to find shooting positions, and after shooting, they have to work on color evaluation and special effects. Aimage has the potential to improve these aspects – suggesting the most tedious effects and treatment. that we will do everything ourselves – we will definitely cooperate with the industry ecosystem. “
What about the other end of the spectrum?
There are many technical conversations after him and images. You have discussions about editing, removing the object, the generator fill when you reap an image, and the support of raw files … However there is a majority of customers who simply want ‘a really beautiful camera’ they can show something and press a single button.
The research supports this, as detailed in a study of using the smartphone camera in over the 1950s. ‘People over 50 do not have much demand for functions in the smartphone camera app. What they need is to take pictures, record videos and watch albums. What they want is the simplicity, the easy and safe action of the interface. ‘(Jiang, J., Zhang, W., Jeung, J. (2020). Preliminary exploration of interface design for older citizens).
How much purpose can be deleted so that my mother can use a phone phone and still see a change in her photos ??
“When it aims and shoots, it will take a photo that is processed through a professional” brain “photo, with composition, lighting and colors that best match its aesthetic preferences.
Honor and the future
It is impossible to discuss it without discussing the impact of the generation on the creative industries, from which photography and illustration are at the forefront. Where does Wei think of honor belongs to this debate?
“Tooldo tool that can improve creative efficiency and make the most accessible skills for everyone will surely be vibrancy. Of course, we have to consider how strong interference and it today affects the ontology of photography, though this is not fully responsible for manufacturers.
“I believe time will give us the answers.”
Last year they saw that the generator was warned as the “other big thing” on the smartphones. This year, consumers will require tangible benefits. Honor has set a long-term route in that vision while ensuring that the first-imbi step-see is to exceed expectations.
You can learn more about Honor’s goal on its website, and Aimage will begin to go out on March, Originally in Magic7 Pro.